Listen: How Entrepreneurs Can Tap Into Podcasting
Is podcasting the new blogging? Have we reached "peak pod?" If so, who cares? The podcast industry is booming and shows zero signs of slowing down. Here's how rural entrepreneurs can tap into podcasting - as a business, a marketing channel for your business, or an advertising opportunity.
Meet Laura Krantz of the Wild Thing podcast, Kristin Carpenter of Verde Brand Communications and the Channel Mastery podcast, and Curt Linville of PodDivvy.
Listen on Apple Podcasts, Google Podcasts, or Spotify.
Meet the Guests
Laura Krantz, Wild Thing
Before starting Wild Thing, Laura Krantz was a reporter for NPR. We spoke with her about how she launched, funded, and earned mega-publicity (think Outside Magazine) before the podcast even aired.
Kristin Carpenter
Kristin Carpenter is the founder of Verde Brand Communications and host of the Channel Mastery podcast. She tells us how businesses can leverage podcasting as a marketing channel.
Curt Linville
Curt Linville is the founder of PodDivvy, a Gunnison company that aggregates podcasts to offer advertisers a critical mass of downloads. We spoke about how podcast advertising works in an evolving industry.
Additional Podcast Resources
There was a lot of great advice in this episode, you can find a full recap inside the Startup Colorado Network. If you're not already a member, sign up today. (It's free and easy!)
National Public Radio Training Sources
NPR Training - Aerobics for your voice: 3 tips for sounding better on air
NPR Training - Professional sound from a DIY studio
NYU Continuing Education - Podcasting, Radio Reporting, and Storytelling (online course)
How to Promote a Podcast: The Ultimate Podcast Promotion and Marketing Guide
Hubspot - The Ultimate Guide to Podcast Advertising and Sponsorship (for advertisers)
Buzzsprout - How to Get Podcast Advertisers [2021] (for podcasters)